Loyalty Programmes

July 28, 2011 - 3:43 pm No Comments

The primary purpose of loyalty programmes is to build customer loyalty, which can lead to increased profitability, by rewarding consumers for using company’s products or services.

Development and operation of these programmes involves unavoidable costs and can be expensive. Every year companies invest millions into developing and maintaining their reward programmes. For example, an average annual cost of running a loyalty programme in the hotel industry is around five percent of the gross profit. Costs of reward programmes usually include: investment in setting up the scheme, promotional activity, ongoing maintenance, monthly processing costs such as accounting for liability, rewards claimed and the cost of possible loss of business had the money been spent on other marketing initiatives (e.g. product development) instead.

loyalty cardsTherefore, it is of strategic importance to organisations to know whether loyalty schemes are successful at building customer loyalty. Existing research shows contradictory results and, consequently, does not give a clear answer to whether reward programmes are effective at achieving their core goal of building loyalty.

Several researchers explain these equivocal findings by the fact that there are other variables, such as demographic characteristics of customers that can influence the effectiveness of reward programmes to build brand loyalty. However, despite this ambiguity, reward programmes are still widely adopted by companies in many sectors.

Iphone Accessories

July 22, 2011 - 1:59 pm No Comments

Apple products have come a long way since the first computer. They have created laptops, mp3 players and now the iphone. This phone has transformed the way we make cellular phone calls. There are a few versions of the iphone these days.

The amounts of accessories available are almost infinite. You can choose from colorful cases to animal print cases and from bedazzled cases to sports team cases. Whatever your personality is, you can portray that on your phone. These cases also come in different textures. There are jelly-like cases to make the phone feel smooth. There are cases called otterbox cases. These make the phone almost indestructible. You can drop the phone, splash water on it or even throw it across the room and it will probably not break.

Iphone AccessoriesOnce you have your case, you need to collect the other accessories. The iphone can be used as an mp3 player as well. A nice pair of headphones will make it easier to listen to your music. For the people who love working out, you can now take your iphone with you. There is a case that lets your strap your iphone to your arm. This way, you don’t have to worry about leaving your mp3 player in your pocket. The advantage to having the iphone on your arm as opposed to in your pocket is the headphones will reach better. Another positive point to having the arm band is you don’t have to worry about the mp3 player falling out and breaking.

Cape Verde currency

June 29, 2011 - 2:27 pm No Comments

The Cape Verdian Escudo (EVC) is the currency in Cape Verde, which is broken down into 100 centavos. The CVE is tied to Euro and Euros are widely accepted in the Cape Verde. On some islands the checks are exchanged but the charges are high. In most island capitals ATM machines can be found, but MasterCard and maestro are not accepted.

The bank timings are from Monday to Friday 0800 to 1500. Cash is given on credit cards but the change rates are very high and it can prove very costly. Traveler cheques in US dollars or pound sterling should be carried to avoid any extra charges. Domestic currencies import and export is prohibited. The unlimited foreign currency can be imported; the only thing is it should be declared at the arrival and departure at the airport.

Cape Verdean EscudoNormal shopping hours in Cape Verde are from 0800 to 1300 and 1500 to 1900, usually from Monday to Friday. On Saturday; the timings are 0900 to 1300. Visa is accepted in few major hotels. In main town and tourist areas traveler cheques are accepted. Carrying of some goods is allowed in Cape Verde without applying custom duty on them.

One liter of liquor, 200 cigarettes, and reasonable amount of perfume can be carried out without incurring customs duty on them. Lotion and eau de cologne in opened bottles can also be carried away in such fashion. Narcotics should not be imported or exported and it is strictly prohibited. Transportation of alcohol products is not free and charged heavily.

A daily or weekly currency report should be provided to you by a good currency dealer with an insight. This information can be vital during transfer of large sums of money in the volatile market in overseas. To achieve better exchange rates do not gamble and avoid unnecessary risks. A good dealer will suggest you better ideas for not exposing your money to the outer world.

Cumbre Vieja

June 19, 2011 - 1:40 pm No Comments

Cumbre Vieja in Spanish means Old Summit. Cumbre Vieja is an active volcanic ridge on the volcanic ocean island of Isla de La Palma in the Canary Islands. This ridge makes up one third of the southern section of the island and  is lined by several volcanic craters.

cumbre viejaThe Cumbre Vieja volcano is the youngest constituent of the island of La Palma. It is a very steep-sided oceanic island volcano. It is a type that can go through large-scale lateral crumple with slight precursory deformation. The term “Isla de La Palma” denote “The Island of Palms” or “Palm Island.” La Palma ranks fifth largest of the seven Canary Islands.

Isla de La Palma is known as “La Palma” in English is Spanish. Spain or the Kingdom of Spain is a country located in Southern Europe on the Iberian Peninsula. The Spanish constitution does not set up any official denomination of the country, even though Espa?a , Estado espa?ol and Naci?n espa?ola are make use of volcanic ocean island interchangeably. It is one of the seven most important Canary Islands.

The Canary Islands are a Spain archipelago which, in turn, forms one of the Spanish Autonomous Communities and an Outermost Region of the European Union in the Atlantic Ocean.

Santa Cruz de la Palma is to be found in the province of Santa Cruz de Tenerife of the Canary Islands and in Los Llanos de Aridane on the eastern part of the island of La Palma.

La Palma is a volcanic ocean island, alike to other islands of the Canary Island archipelago. La Palma is influenced by blue, green and black. Blue symbolize the neighboring ocean, Green correspond to the plentiful flora life and Black signify the volcanic rocks that develop the landscape and the numerous playas (beaches) of black sand.

Geological facts put forward that during a future eruption, Cumbre Vieja Volcano on the Island of La Palma occurrence of a catastrophic failure of its west flank, dropping rocks into the sea. This will result in producing a large tsunami that would cover the whole Atlantic Ocean.